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How to Promote your podcast in 2022

todayAugust 23, 2022

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How to Promote your podcast in 2022 can be a bit of work, at the same time, it feels a lot easier compared to the previous years and understanding how people interact with your podcast, could simply serve your guess with certainties.

1. Find the channels that fit your shows and content

Your podcast has a unique style and approach to content, so it’s important that you promote it in channels that reflect your uniqueness and get your show in front of the right audience.

For example, if you’re a current events podcast, think about engaging your audience on Twitter, where you can share updates on real-time stories. Twitter also has a large audience of journalists and media personalities, so your content might have a higher chance of being shared widely there than on any other platform.

If you’re into pop culture, consider posting on TikTok or Instagram so you can create strong visual components for your show. These channels allow you to use multiple types of interactive media, like stickers, filters, and GIFs, which are relevant to the pop culture topics your show might be referencing.

When you pair the right promotion channel with your show, you can create more opportunities for your episodes to find new listeners and grow your audience. At the same time, you can avoid stretching yourself too thin trying to have a presence on every channel.

“You cannot promote a lifestyle podcast in a religious space, it goes vise versa. Pick your spot right” says Radio Apprentice

Podcasting
Promoting your podcast in 2022

2. Your promotional content should engagement if you must pull interest

Once you’ve found the right channel for your promotion efforts, it’s time to build an ecosystem of great content for your audience. One way to do that is to create multiple pieces of content that give new and existing listeners multiple entry points into each episode in addition to posting your episode links.

Here are a few content ideas to get you started:

  1. Tease featured guests in an upcoming episode to get fans excited to tune in. Make sure to tag or mention them on social media—they might share the post or comment on it, giving your show visibility to their audience.

  1. Share highlights of your latest episodes in short clips or audiograms. You can create social-friendly clips for free with Spotify’s podcast hosting platform Anchor, or you can share timestamps of your favorite moments in an episode directly from podcast hosting platform like Spotify.

3. Leverage your existing audience to promote your show

Your existing audience is a powerful promotion channel for your show. A 2019 study found that 66% of podcast consumers rely on recommendations from friends and family for podcast discovery, so word of mouth from your listeners can go a long way.

Engaging with your current listeners can assist in building your listeners base into a community and this can guarantee you some great support. When you are able to get people to fill involved, the result is always favorable.

4. Engage with fellow creators and collaborate with guests to expand your reach

When you engage with fellow creators and collaborate with your guests, they might share your show with their audiences, increasing your visibility.

Engage with fellow creators on social media by highlighting other shows you love and podcasters you collaborate with. When you engage with fellow creators, you create opportunities for your show and your brand to be seen by their audience.

Another way to engage with fellow creators is to do a cross-promotion i.e. feature them on your show as guests and be featured on their show in return. If they’re further along in their journey, this approach can help their audience learn about you and increase the likelihood that they check out your show.

Your guests might have audiences of their own. Try collaborating with them to promote your podcast with their audience and help you create some buzz around it. Make sure they alert their audience about it, and amplify your own social promotion for your episode with them.

Be yourself while promoting your show

The Radio Apprentice believes that authenticity is a key to successful podcast promotion for creators. Letting go of possible changes and matching your reality some vital professional attitude can be of great importance to promoting your show. That authenticity applies to the channels you choose to promote your show, your promotional content, and how you choose to engage with your audience, fellow creators, and guests.

“Choose your promotional background wisely” say the Radio Apprentice

Being authentic involves staying true to what you value and how you choose to express those values—in your show and in your promotional channels. Lean into what makes your show unique and what listeners respond to, and make those characteristics stand out when you promote your show.

It might be tempting to repeat promotional strategies that are working for other creators, but what works for other creators may not work for you. It’s better to build a brand around what makes you unique and what you value instead of presenting yourself differently. It also makes podcast promotion more fun!

How to Promote your podcast in 2022

How to Promote your podcast in 2022 can be a bit of work, at the same time, it feels a lot easier compared to the previous years and understanding how people interact with your podcast, could simply serve your guess with certainties.

1. Find the channels that fit your shows and content

Your podcast has a unique style and approach to content, so it’s important that you promote it in channels that reflect your uniqueness and get your show in front of the right audience.

For example, if you’re a current events podcast, think about engaging your audience on Twitter, where you can share updates on real-time stories. Twitter also has a large audience of journalists and media personalities, so your content might have a higher chance of being shared widely there than on any other platform.

If you’re into pop culture, consider posting on TikTok or Instagram so you can create strong visual components for your show. These channels allow you to use multiple types of interactive media, like stickers, filters, and GIFs, which are relevant to the pop culture topics your show might be referencing.

When you pair the right promotion channel with your show, you can create more opportunities for your episodes to find new listeners and grow your audience. At the same time, you can avoid stretching yourself too thin trying to have a presence on every channel.

“You cannot promote a lifestyle podcast in a religious space, it goes vise versa. Pick your spot right” says Radio Apprentice

Podcasting
Promoting your podcast in 2022

2. Your promotional content should engagement if you must pull interest

Once you’ve found the right channel for your promotion efforts, it’s time to build an ecosystem of great content for your audience. One way to do that is to create multiple pieces of content that give new and existing listeners multiple entry points into each episode in addition to posting your episode links.

Here are a few content ideas to get you started:

  1. Tease featured guests in an upcoming episode to get fans excited to tune in. Make sure to tag or mention them on social media—they might share the post or comment on it, giving your show visibility to their audience.



  1. Share highlights of your latest episodes in short clips or audiograms. You can create social-friendly clips for free with Spotify’s podcast hosting platform Anchor, or you can share timestamps of your favorite moments in an episode directly from podcast hosting platform like Spotify.

3. Leverage your existing audience to promote your show

Your existing audience is a powerful promotion channel for your show. A 2019 study found that 66% of podcast consumers rely on recommendations from friends and family for podcast discovery, so word of mouth from your listeners can go a long way.

Engaging with your current listeners can assist in building your listeners base into a community and this can guarantee you some great support. When you are able to get people to fill involved, the result is always favorable.



4. Engage with fellow creators and collaborate with guests to expand your reach

When you engage with fellow creators and collaborate with your guests, they might share your show with their audiences, increasing your visibility.

Engage with fellow creators on social media by highlighting other shows you love and podcasters you collaborate with. When you engage with fellow creators, you create opportunities for your show and your brand to be seen by their audience.

Another way to engage with fellow creators is to do a cross-promotion i.e. feature them on your show as guests and be featured on their show in return. If they’re further along in their journey, this approach can help their audience learn about you and increase the likelihood that they check out your show.

Your guests might have audiences of their own. Try collaborating with them to promote your podcast with their audience and help you create some buzz around it. Make sure they alert their audience about it, and amplify your own social promotion for your episode with them.

Be yourself while promoting your show

The Radio Apprentice believes that authenticity is a key to successful podcast promotion for creators. Letting go of possible changes and matching your reality some vital professional attitude can be of great importance to promoting your show. That authenticity applies to the channels you choose to promote your show, your promotional content, and how you choose to engage with your audience, fellow creators, and guests.

“Choose your promotional background wisely” say the Radio Apprentice

Being authentic involves staying true to what you value and how you choose to express those values—in your show and in your promotional channels. Lean into what makes your show unique and what listeners respond to, and make those characteristics stand out when you promote your show.

It might be tempting to repeat promotional strategies that are working for other creators, but what works for other creators may not work for you. It’s better to build a brand around what makes you unique and what you value instead of presenting yourself differently. It also makes podcast promotion more fun!

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Written by: Oralvault Radio

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